About Us
Soorente is an Afrocentric sustainable luxury fashion brand that embodies the richness of African culture and the timeless beauty of traditional craftsmanship. Founded with a deep passion for cultural storytelling, Soorente merges the boldness of Africa’s heritage with modern design to create fashion that empowers, inspires, and celebrates the strength, grace, and spirit of the contemporary woman.
We collaborate with eco-conscious, women-owned, and family-run factories to ensure ethical production and sustainability, combining carefully sourced, EcoTex-certified fabrics to create designs that are as durable as they are elegant. At Soorente, we’re not just creating fashion; we’re shaping a movement rooted in heritage and purpose.
Our Mission
Soorente’s mission is to preserve and honor Africa’s artisanal heritage by uplifting underrepresented voices and promoting sustainable practices. Every piece we create reflects our commitment to ethical craftsmanship, cultural preservation, and social justice. Through conscious luxury, we aim to inspire change, empower marginalized communities, and help build a more inclusive and sustainable world.
Our Vision
Our vision is to lead the Afrocentric fashion industry by combining the beauty of African culture with ethical practices and empowerment. We envision a global platform that supports marginalized artisans, creates economic opportunities, and fosters a future where fashion is not only about style but also about sustainability, inclusivity, and cultural pride.
OLOLADE ADENIYI —- Founder/Creative Director
“Soorente is providing rare & beautiful items sourced both locally & globally”
Soorente was born out of a desire to celebrate African heritage while promoting values of equality, inclusivity, and sustainability. Fashion is a powerful tool for connection and transformation, and at Soorente, we use it to make a positive impact. Through slow, ethical fashion practices, we strive to create change that resonates far beyond the pieces we design.
Our Ethos
Sustainability and Ethical Practices
What We Stand For
Empowering Communities
We uplift artisans, especially women, to create opportunities for economic independence.
Sustainable Practices
Value proposition incubator user Every design is created with a deep commitment to the environment and responsible sourcing.
Cultural
Preservation
We honor Africa’s traditions and craftsmanship, ensuring they live on in every design.
Diversity
& Inclusion
Our pieces represent the global diversity of the modern woman.
Environmental
Awareness
Soorente strives to reduce waste and minimize our carbon footprint.
Ecosystem
Conservation
We prioritize eco-conscious practices to protect the environment.
Liberty
& Freedom
Through fashion, we advocate for social justice, freedom, and human rights.